GM gives Buick, Pontiac, GMC ad business to one agency
Tuesday, June 26, 2007
GM gives Buick, Pontiac, GMC ad business to one agency
The Detroit News
General Motors Corp. said today that one advertising agency will handle creative work for GM's Buick, Pontiac and GMC brands effective October 1.
The Leo Burnett company, owned by the Publicis Groupe, was awarded the work.
The automaker said the move isn't a reflection on prior ad agencies but will better support its strategy of aligning those brands at the retail level.
"We believe having one dedicated agency will help us get there effectively and efficiently," said Jim Bunnell, general manager for Buick, Pontiac and GMC.
© Copyright 2007 The Detroit News. All rights reserved.
GM gives Buick, Pontiac, GMC ad business to one agency
The Detroit News
General Motors Corp. said today that one advertising agency will handle creative work for GM's Buick, Pontiac and GMC brands effective October 1.
The Leo Burnett company, owned by the Publicis Groupe, was awarded the work.
The automaker said the move isn't a reflection on prior ad agencies but will better support its strategy of aligning those brands at the retail level.
"We believe having one dedicated agency will help us get there effectively and efficiently," said Jim Bunnell, general manager for Buick, Pontiac and GMC.
© Copyright 2007 The Detroit News. All rights reserved.
posted by Walking Contradiction at 3:54 AM
0 Comments:
Post a Comment
<< Home